Investors
Rush Systems Expansion Plans
Rush Systems first product, the Shaper, is scheduled for release in early 2027.
Baseline plan
Grow steadily, keep risk low, and fund expansion from sales of the high‑end model.
No debt. No overreach. A controlled, sustainable rollout.
But that’s only one possible path.
A More Ambitious Path
We’re also open to conversations with investors - corporate or private - who see the bigger opportunity:
a new category of instrument that bridges the guitar and synthesiser markets
If you are interested in accelerating the development, manufacturing, marketing, and distribution of the Shaper and other hybrid synth products, we’re ready to talk.
Market Status
Here’s how it stands today:
Global guitar market:
hundreds of millions of dollars
Global synthesiser market:
$1.74–$3.84 billion
Guitar players worldwide:
400–700 million
Skilled guitarists worldwide:
70 million+
Keyboard players worldwide:
150–200 million
Synthesiser players worldwide:
20–30 million
And now the curveball:
Synth players using string controllers:
1–2%
Synth players using the Shaper:
0%
Guitarists who can play the Shaper:
0%
Musicians who even know this category exists:
0%
On paper, the market for the Shaper is zero. Any market researcher will tell you the same.
And that’s exactly why this is an opportunity.
Why Bother?
Because every major shift in musical instruments started with a market size of zero.
The electric guitar
The synthesiser
The drum machine
The sampler
The DAW
Every one of them began with scepticism, confusion, and a tiny group of early adopters.
The designer of the Shaper has been there before. He marketed the SynthAxe. He knows the reactions. He knows that many guitarists will pick up the Shaper, expect it to behave like a guitar, and be disappointed when it doesn’t.
He also knows that some musicians are desperate for new ideas - and those are the ones who will change the landscape.
Allan Holdsworth (electric guitar and SynthAxe virtuoso)
Chris Currell (SynthAxe / Synclavier expert - Michael Jackson’s ‘Bad’ tour - 1987-89)
The people who don’t say “I don’t wanna go back to school,” but instead say, “Give me some time - I get it!”
Chris Currell put it perfectly:
“I am not a keyboard player. I am a guitar player. I needed a way to play the Synclavier live. After five minutes with the SynthAxe, I knew it could do the job. It was $12,000 - I bought one and had two more bought for the ‘Bad’ tour. Then I just had to learn to play it in a few weeks.”
That’s the mindset we’re building for.
The Barriers to Entry
The biggest barrier is a paradox:
Millions of guitarists have the skills to play the Shaper - but their guitar instincts will work against them. They’ll see a fretboard and assume they can play it immediately. They can’t. Not without unlearning some habits and learning new ones.
Most won’t have the patience.
Some won’t have the curiosity.
Many will judge it too quickly.
But the ones who do get it - the ones who want something new - will be the first wave.
And they will be the ones who create the market.
Overcoming the Barriers
To break through, we need three things:
1. Convincing demonstrations
Not flashy marketing - real musicians showing what the Shaper can do.
2. Structured learning resources
Clear, accessible tutorials that help players understand the instrument and build confidence.
3. Ongoing support and community
A place where early adopters can ask questions, share discoveries, and push the instrument forward.
This is why Rush Systems will run the Shaper Sales Agent scheme – a network of early adopters who:
perform
demonstrate
teach
run seminars
coach one‑on‑one
and earn revenue doing it
They will become ambassadors, not just customers.
Not Just for Guitarists
Keyboard players - especially those with synth experience - may actually be among the most natural early adopters.
Many are multi‑instrumentalists.
Many have a deep knowledge of synths & MIDI
Many are open to new ideas.
Some may even shift their musical direction once they realise what a string‑controlled synthesiser can do.
Mass‑Market Economics
The high‑end Shaper is already designed. It’s a prestige instrument - $2,000–$3,000 (current forecast) - and it will establish credibility.
But the design also lends itself to high‑volume, low‑cost production. And that opens the door to something bigger:
A hybrid instrument
That combines the string controller and the synth engine in one unit. This solves one of the biggest adoption barriers:
No MIDI setup
No external synth
No technical hurdles
No “how do I connect this to my rig?”
Just plug in and play
This is the mass‑market unlock. It’s the difference between a niche controller and a mainstream instrument.
The Bigger Picture
If the concept of string‑controlled synthesisers takes off - and Rush Systems believes it will – this new concept will disrupt a combined market worth $2–4 billion, serving over a billion musicians.
Someone will create that market.
Someone will define that class.
Someone will build the first instrument that makes sense to guitarists, synth players, and producers.
Rush Systems intends to be that company.
Timescales
We can grow slowly and safely. Or we can partner with the right investor and accelerate into a much larger opportunity.
Either way, the opportunity is real.
If you are interested, and you are a serious investor, please get in touch:
Email us on:
or
To contact us:
click here for the Contact Page
Links:
• GUITARISTS – PLEASE READ THIS
• licensors / licensees / manufacturers
• investors
Owner:
The Shaper is designed and manufactured by Rush Systems Ltd in Oxford, UK.
Website:
www.rushsystemsltd.com
To contact us:
click here for the Contact Page
or
Email us on:
Investors
Rush Systems Expansion Plans
Rush Systems first product, the Shaper, is scheduled for release in early 2027.
Baseline plan
Grow steadily, keep risk low, and fund expansion from sales of the high‑end model.
No debt. No overreach. A controlled, sustainable rollout.
But that’s only one possible path.
A More Ambitious Path
We’re also open to conversations with investors - corporate or private - who see the bigger opportunity:
a new category of instrument that bridges the guitar and synthesiser markets
If you are interested in accelerating the development, manufacturing, marketing, and distribution of the Shaper and other hybrid synth products, we’re ready to talk.
Market Status
Here’s how it stands today:
Global guitar market:
hundreds of millions of dollars
Global synthesiser market:
$1.74–$3.84 billion
Guitar players worldwide:
400–700 million
Skilled guitarists worldwide:
70 million+
Keyboard players worldwide:
150–200 million
Synthesiser players worldwide:
20–30 million
And now the curveball:
Synth players using string controllers:
1–2%
Synth players using the Shaper:
0%
Guitarists who can play the Shaper:
0%
Musicians who even know this category exists:
0%
On paper, the market for the Shaper is zero. Any market researcher will tell you the same.
And that’s exactly why this is an opportunity.
Why Bother?
Because every major shift in musical instruments started with a market size of zero.
The electric guitar
The synthesiser
The drum machine
The sampler
The DAW
Every one of them began with scepticism, confusion, and a tiny group of early adopters.
The designer of the Shaper has been there before. He marketed the SynthAxe. He knows the reactions. He knows that many guitarists will pick up the Shaper, expect it to behave like a guitar, and be disappointed when it doesn’t.
He also knows that some musicians are desperate for new ideas - and those are the ones who will change the landscape.
Allan Holdsworth (electric guitar and SynthAxe virtuoso)
Chris Currell (SynthAxe / Synclavier expert - Michael Jackson’s ‘Bad’ tour - 1987-89)
The people who don’t say “I don’t wanna go back to school,” but instead say, “Give me some time - I get it!”
Chris Currell put it perfectly:
“I am not a keyboard player. I am a guitar player. I needed a way to play the Synclavier live. After five minutes with the SynthAxe, I knew it could do the job. It was $12,000 - I bought one and had two more bought for the ‘Bad’ tour. Then I just had to learn to play it in a few weeks.”
That’s the mindset we’re building for.
The Barriers to Entry
The biggest barrier is a paradox:
Millions of guitarists have the skills to play the Shaper - but their guitar instincts will work against them. They’ll see a fretboard and assume they can play it immediately. They can’t. Not without unlearning some habits and learning new ones.
Most won’t have the patience.
Some won’t have the curiosity.
Many will judge it too quickly.
But the ones who do get it - the ones who want something new - will be the first wave.
And they will be the ones who create the market.
Overcoming the Barriers
To break through, we need three things:
1. Convincing demonstrations
Not flashy marketing - real musicians showing what the Shaper can do.
2. Structured learning resources
Clear, accessible tutorials that help players understand the instrument and build confidence.
3. Ongoing support and community
A place where early adopters can ask questions, share discoveries, and push the instrument forward.
This is why Rush Systems will run the Shaper Sales Agent scheme – a network of early adopters who:
perform
demonstrate
teach
run seminars
coach one‑on‑one
and earn revenue doing it
They will become ambassadors, not just customers.
Not Just for Guitarists
Keyboard players - especially those with synth experience - may actually be among the most natural early adopters.
Many are multi‑instrumentalists.
Many have a deep knowledge of synths & MIDI
Many are open to new ideas.
Some may even shift their musical direction once they realise what a string‑controlled synthesiser can do.
Mass‑Market Economics
The high‑end Shaper is already designed. It’s a prestige instrument - $2,000–$3,000 (current forecast) - and it will establish credibility.
But the design also lends itself to high‑volume, low‑cost production. And that opens the door to something bigger:
A hybrid instrument
That combines the string controller and the synth engine in one unit. This solves one of the biggest adoption barriers:
No MIDI setup
No external synth
No technical hurdles
No “how do I connect this to my rig?”
Just plug in and play
This is the mass‑market unlock. It’s the difference between a niche controller and a mainstream instrument.
The Bigger Picture
If the concept of string‑controlled synthesisers takes off - and Rush Systems believes it will – this new concept will disrupt a combined market worth $2–4 billion, serving over a billion musicians.
Someone will create that market.
Someone will define that class.
Someone will build the first instrument that makes sense to guitarists, synth players, and producers.
Rush Systems intends to be that company.
Timescales
We can grow slowly and safely. Or we can partner with the right investor and accelerate into a much larger opportunity.
Either way, the opportunity is real.
If you are interested, and you are a serious investor, please get in touch:
Email us on:
or
To contact us:
click here for the Contact Page
Links:
• GUITARISTS – PLEASE READ THIS
• licensors / licensees / manufacturers
• investors
Owner:
The Shaper is designed and manufactured by Rush Systems Ltd in Oxford, UK.
Website:
www.rushsystemsltd.com
To contact us:
click here for the Contact Page
or
Email us on:
Investors
Rush Systems Expansion Plans
Rush Systems first product, the Shaper, is scheduled for release in early 2027.
Baseline plan
Grow steadily, keep risk low, and fund expansion from sales of the high‑end model.
No debt. No overreach. A controlled, sustainable rollout.
But that’s only one possible path.
A More Ambitious Path
We’re also open to conversations with investors - corporate or private - who see the bigger opportunity:
a new category of instrument that bridges the guitar and synthesiser markets
If you are interested in accelerating the development, manufacturing, marketing, and distribution of the Shaper and other hybrid synth products, we’re ready to talk.
Market Status
Here’s how it stands today:
Global guitar market:
hundreds of millions of dollars
Global synthesiser market:
$1.74–$3.84 billion
Guitar players worldwide:
400–700 million
Skilled guitarists worldwide:
70 million+
Keyboard players worldwide:
150–200 million
Synthesiser players worldwide:
20–30 million
And now the curveball:
Synth players using string controllers:
1–2%
Synth players using the Shaper:
0%
Guitarists who can play the Shaper:
0%
Musicians who even know this category exists:
0%
On paper, the market for the Shaper is zero. Any market researcher will tell you the same.
And that’s exactly why this is an opportunity.
Why Bother?
Because every major shift in musical instruments started with a market size of zero.
The electric guitar
The synthesiser
The drum machine
The sampler
The DAW
Every one of them began with scepticism, confusion, and a tiny group of early adopters.
The designer of the Shaper has been there before. He marketed the SynthAxe. He knows the reactions. He knows that many guitarists will pick up the Shaper, expect it to behave like a guitar, and be disappointed when it doesn’t.
He also knows that some musicians are desperate for new ideas - and those are the ones who will change the landscape.
Allan Holdsworth (electric guitar and SynthAxe virtuoso)
Chris Currell (SynthAxe / Synclavier expert - Michael Jackson’s ‘Bad’ tour - 1987-89)
The people who don’t say “I don’t wanna go back to school,” but instead say, “Give me some time - I get it!”
Chris Currell put it perfectly:
“I am not a keyboard player. I am a guitar player. I needed a way to play the Synclavier live. After five minutes with the SynthAxe, I knew it could do the job. It was $12,000 - I bought one and had two more bought for the ‘Bad’ tour. Then I just had to learn to play it in a few weeks.”
That’s the mindset we’re building for.
The Barriers to Entry
The biggest barrier is a paradox:
Millions of guitarists have the skills to play the Shaper - but their guitar instincts will work against them. They’ll see a fretboard and assume they can play it immediately. They can’t. Not without unlearning some habits and learning new ones.
Most won’t have the patience.
Some won’t have the curiosity.
Many will judge it too quickly.
But the ones who do get it - the ones who want something new - will be the first wave.
And they will be the ones who create the market.
Overcoming the Barriers
To break through, we need three things:
1. Convincing demonstrations
Not flashy marketing - real musicians showing what the Shaper can do.
2. Structured learning resources
Clear, accessible tutorials that help players understand the instrument and build confidence.
3. Ongoing support and community
A place where early adopters can ask questions, share discoveries, and push the instrument forward.
This is why Rush Systems will run the Shaper Sales Agent scheme – a network of early adopters who:
perform
demonstrate
teach
run seminars
coach one‑on‑one
and earn revenue doing it
They will become ambassadors, not just customers.
Not Just for Guitarists
Keyboard players - especially those with synth experience - may actually be among the most natural early adopters.
Many are multi‑instrumentalists.
Many have a deep knowledge of synths & MIDI
Many are open to new ideas.
Some may even shift their musical direction once they realise what a string‑controlled synthesiser can do.
Mass‑Market Economics
The high‑end Shaper is already designed. It’s a prestige instrument - $2,000–$3,000 (current forecast) - and it will establish credibility.
But the design also lends itself to high‑volume, low‑cost production. And that opens the door to something bigger:
A hybrid instrument
That combines the string controller and the synth engine in one unit. This solves one of the biggest adoption barriers:
No MIDI setup
No external synth
No technical hurdles
No “how do I connect this to my rig?”
Just plug in and play
This is the mass‑market unlock. It’s the difference between a niche controller and a mainstream instrument.
The Bigger Picture
If the concept of string‑controlled synthesisers takes off - and Rush Systems believes it will – this new concept will disrupt a combined market worth $2–4 billion, serving over a billion musicians.
Someone will create that market.
Someone will define that class.
Someone will build the first instrument that makes sense to guitarists, synth players, and producers.
Rush Systems intends to be that company.
Timescales
We can grow slowly and safely. Or we can partner with the right investor and accelerate into a much larger opportunity.
Either way, the opportunity is real.
If you are interested, and you are a serious investor, please get in touch:
Email us on:
or
To contact us:
click here for the Contact Page
Links:
• GUITARISTS – PLEASE READ THIS
• licensors / licensees / manufacturers
• investors
Owner:
The Shaper is designed and manufactured by Rush Systems Ltd in Oxford, UK.
Website:
www.rushsystemsltd.com
To contact us:
click here for the Contact Page
or
Email us on:
© 2026 Rush Systems Ltd – All Rights Reserved – Patent Pending
© 2026 Rush Systems Ltd – All Rights Reserved – Patent Pending